Direct > Strategy

THE INTERACTIVE FORM

BETC, Paris / CANAL+ / 2015

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Acquisitions in Direct

24 items

Grand Prix Cannes Lions
INTERCEPTION

Response/Real-Time Activity

INTERCEPTION

VOLVO, GREY NEW YORK

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Gold Cannes Lions
THE HIV+ ISSUE

Direct Response Print or Standard Outdoor (incl.Inserts)

THE HIV+ ISSUE

VANGARDIST MAGAZINE, SAATCHI & SAATCHI

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Gold Cannes Lions
#HANDSOFF

Use of Dgital Marketing

#HANDSOFF

MARC DORCEL, MARCEL

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Gold Cannes Lions
THE INTERACTIVE FORM

Use of Dgital Marketing

THE INTERACTIVE FORM

CANAL, BETC

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Gold Cannes Lions
MAKEUP GENIUS

Use of Mobile Marketing

MAKEUP GENIUS

L'OREAL, McCANN PARIS

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Gold Cannes Lions
JOE BOXER INACTIVITY TRACKER

Use of Mobile Marketing

JOE BOXER INACTIVITY TRACKER

KMART, FCB CHICAGO

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Gold Cannes Lions
HOLOGRAMS FOR FREEDOM

Use of New Technology in a Direct Marketing Campaign

HOLOGRAMS FOR FREEDOM

NO SOMOS DELITO (WE ARE NOT CRIME), DDB SPAIN

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Gold Cannes Lions
INTERCEPTION

Use of Social Audience in a Direct Marketing Campaign

INTERCEPTION

VOLVO, GREY NEW YORK

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Social Audience in a Direct Marketing Campaign

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
#HANDSOFF

Acquisitions

#HANDSOFF

MARC DORCEL, MARCEL

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Gold Cannes Lions
THE INTERACTIVE FORM

Acquisitions

THE INTERACTIVE FORM

CANAL, BETC

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Gold Cannes Lions
BOSSE'S MILK

Retention

BOSSE'S MILK

LIDL, INGO

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Gold Cannes Lions
#LIKEAGIRL

Fast Moving Consumer Goods

#LIKEAGIRL

PROCTER & GAMBLE, LEO BURNETT TORONTO

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Gold Cannes Lions
BLIND TRIP

Travel, Entertainment & Leisure

BLIND TRIP

MINISTRY OF TRANSPORTATION, MARURI GREY

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Gold Cannes Lions
THE FRESHEST ORANGE JUICE BRAND

Retail & E-Commerce, including Restaurants

THE FRESHEST ORANGE JUICE BRAND

INTERMARCHE, MARCEL

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Gold Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Charities (incl. Fundraising, Donations & Appeals)

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

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Gold Cannes Lions
LOVE HAS NO LABELS

Public Health & Safety, Public Awareness Messages

LOVE HAS NO LABELS

ADCOUNCIL, R/GA

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Gold Cannes Lions
HOLOGRAMS FOR FREEDOM

Public Health & Safety, Public Awareness Messages

HOLOGRAMS FOR FREEDOM

NO SOMOS DELITO (WE ARE NOT CRIME), DDB SPAIN

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Gold Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Costs/Creative Performance Direct Campaign

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GRABARZ & PARTNER

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Gold Cannes Lions
SOUNDLAB BOX

Art Direction/Design for Direct

SOUNDLAB BOX

LEICA, F/NAZCA SAATCHI & SAATCHI

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Gold Cannes Lions
THE INTERACTIVE FORM

Customer Journey

THE INTERACTIVE FORM

CANAL, BETC

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Silver Cannes Lions
THE HIV+ ISSUE

Flat Mailing

THE HIV+ ISSUE

VANGARDIST MAGAZINE, SAATCHI & SAATCHI

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Silver Cannes Lions
ASHES

Dimensional Mailing

ASHES

CAMPOFRIO FOOD GROUP, McCANN MADRID

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Silver Cannes Lions
PROUD WHOPPER

Targeted Ambient Media: Small Scale

PROUD WHOPPER

BURGER KING, DAVID

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More Entries from BETC

24 items

Grand Prix Cannes Lions
CROCODILE INSIDE

Retail

CROCODILE INSIDE

LACOSTE, BETC

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Gold Cannes Lions
SATOCHI & MONA

Drinks (Alcoholic & Non-Alcoholic)

SATOCHI & MONA

EVIAN, BETC

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Gold Cannes Lions
ANDREAS & GUILLAUME

Drinks (Alcoholic & Non-Alcoholic)

ANDREAS & GUILLAUME

EVIAN, BETC

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Gold Cannes Lions
LISETTE & AMBRE

Drinks (Alcoholic & Non-Alcoholic)

LISETTE & AMBRE

EVIAN, BETC

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Gold Cannes Lions
FRANÇOIS & GUSTAVE

Drinks (Alcoholic & Non-Alcoholic)

FRANÇOIS & GUSTAVE

EVIAN, BETC

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Gold Cannes Lions
FREDERIC & ENZO

Drinks (Alcoholic & Non-Alcoholic)

FREDERIC & ENZO

EVIAN, BETC

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Gold Cannes Lions
AIMEN

Data Storytelling

AIMEN

CANAL, BETC

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Gold Cannes Lions
BUCKET HAT

Retail

BUCKET HAT

LACOSTE, BETC

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Gold Cannes Lions
PINK POLO

Retail

PINK POLO

LACOSTE, BETC

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Gold Cannes Lions
SOCKS AND SANDALS

Retail

SOCKS AND SANDALS

LACOSTE, BETC

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Gold Cannes Lions
LIKE MY ADDICTION

Charities & Non-profit

LIKE MY ADDICTION

ADDICT AIDE, BETC

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Gold Cannes Lions
THE INTERACTIVE FORM

Use of Dgital Marketing

THE INTERACTIVE FORM

CANAL, BETC

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Gold Cannes Lions
SAVE OUR SPECIES

Promotional Item Design

SAVE OUR SPECIES

LACOSTE, BETC

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Gold Cannes Lions
GENDER SWAP

Content Creation & Production

GENDER SWAP

WOMEN IN GAMES, BETC

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Gold Cannes Lions
PAPA

Media / Entertainment

PAPA

CANAL, BETC

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Gold Cannes Lions
THE INTERACTIVE FORM

Acquisitions

THE INTERACTIVE FORM

CANAL, BETC

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Gold Cannes Lions
LIKE MY ADDICTION

Social Community Building / Management

LIKE MY ADDICTION

ADDICT AIDE, BETC

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Gold Cannes Lions
LIKE MY ADDICTION

Use of Social Platforms

LIKE MY ADDICTION

ADDICT AIDE, BETC

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Gold Cannes Lions
SAVE OUR SPECIES

Launch / Re-launch

SAVE OUR SPECIES

LACOSTE, BETC

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Gold Cannes Lions
THE INTERACTIVE FORM

Customer Journey

THE INTERACTIVE FORM

CANAL, BETC

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Gold Cannes Lions
LIKE MY ADDICTION

Social Trends

LIKE MY ADDICTION

ADDICT AIDE, BETC

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Gold Cannes Lions
LIKE MY ADDICTION

Innovative Use of Social or Community

LIKE MY ADDICTION

ADDICT AIDE, BETC

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Silver Cannes Lions
BABY AND ME

Non-Alcoholic Drinks

BABY AND ME

EVIAN, BETC

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Silver Cannes Lions
TIMELESS

Production Design / Art Direction

TIMELESS

LACOSTE, BETC

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