Audio & Radio > Product & Service

CHANGE THE TUNE

JUNIPER PARK, Toronto / YWCA / 2015

Awards:

Bronze Cannes Lions
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Overview

Credits

OVERVIEW

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FVO: Three women dressed in lingerie were hanging from the ceiling on meat hooks. In an adjacent room, a man was in bed with two deceased females, also wearing lingerie. He positioned their arms in a sexy embrace.

Down the hall, a man holding a chainsaw stood over the motionless body of a sixth woman, lying on a table covered in plastic.

These are scenes from a popular music video by a Grammy-winning artist. If we want violence against women to stop, shouldn’t we stop treating it like entertainment? Join the conversation at hashtag Not Okay.

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