Audio & Radio > Product & Service

NOT A GAME

JUNIPER PARK, Toronto / YWCA / 2015

Awards:

Bronze Cannes Lions
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MP3 Original Language
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Overview

Credits

OVERVIEW

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FVO: A man of average height got out of a black sedan holding a baseball bat. He approached a dark-haired woman, hit her in the head, then hit her again as she fell to the ground.

He continued to beat her ribs, chest, legs, and face until she lost consciousness. He then hit her again, got into his car and drove away.

This is a scene from a video game played by millions. If we want violence against women to stop, shouldn’t we stop treating it like a game? Join the conversation at hashtag Not Okay.

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