Outdoor > Ambient
INNOCEAN WORLDWIDE, Seoul / HYUNDAI / 2015
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Overview
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AmbientExecutionDescription
Stephanie’s(12, Houston, TX) dad is an astronaut who is aboard the ISS for the next 7 months.
Hyundai Motor Company wanted to help Stephanie show her dad in space how much she missed him, and loved him.
Hyundai recreated Stephanie’s message on earth in a size so big that it can be seen by her dad in space.
At Delamar Dry Lake, Nevada, over a span of 2 weeks, a total of 11 Hyundai Genesis were used to create 30m wide letters.
The full message covered an area of 5.55km- almost twice the size of Central Park, NY.
Stephanie’s message was seen by her dad on the ISS.
He personally took a photo of the message and shared it with Stephanie.
The message was officially recognized by the Guinness World Records as “The Largest Tire Track Image in the World.”
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