Outdoor > Ambient

A MESSAGE TO SPACE

INNOCEAN WORLDWIDE, Seoul / HYUNDAI / 2015

Awards:

Bronze Cannes Lions
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Overview

Credits

OVERVIEW

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Stephanie’s(12, Houston, TX) dad is an astronaut who is aboard the ISS for the next 7 months.

Hyundai Motor Company wanted to help Stephanie show her dad in space how much she missed him, and loved him.

Hyundai recreated Stephanie’s message on earth in a size so big that it can be seen by her dad in space.

At Delamar Dry Lake, Nevada, over a span of 2 weeks, a total of 11 Hyundai Genesis were used to create 30m wide letters.

The full message covered an area of 5.55km- almost twice the size of Central Park, NY.

Stephanie’s message was seen by her dad on the ISS.

He personally took a photo of the message and shared it with Stephanie.

The message was officially recognized by the Guinness World Records as “The Largest Tire Track Image in the World.”

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