Brand Experience and Activation > Use of Promo & Activation
BAR LISBON, Lisbon / MOP PORTUGAL / 2015
Overview
Credits
BriefExplanation
It is not easy being a young creative in an advertising agency. Most of these young people work in the shadow of their senior colleagues, mocking up other people's ideas, without much of a chance to stand out, as if they were somehow invisible.
Under the banner of "Stand up and be counted", the film aims to challenge young Portuguese creatives to participate in the Young Lions 2015 competition, to bring themselves out from the shadows and earn some visibility. This is an opportunity to end their invisibleness and become recognised for their talent.
ClientBriefOrObjective
It is not easy being a young creative in an advertising agency. Most of these young people work in the shadow of their senior colleagues, mocking up other people's ideas, without much of a chance to stand out, as if they were somehow invisible.
Outcome
Every year in Portugal ( is different in the all country) there will be a Advertising Festival where the aim is to bring creatives Portuguese to participate in the Young Lions Cannes.
Creatives may submit work in 6 categories and always a team a maximum of 2 people.
So this year will represent Portugal 12 young creatives in Cannes Young Lions.
Relevancy
Under the banner of "Stand up and be counted", the film aims to challenge young Portuguese creatives to participate in the Young Lions 2015 competition, to bring themselves out from the shadows and earn some visibility. This is an opportunity to end their invisibleness and become recognised for their talent.
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