A bar is a place for socialising, friendship, exchanging ideas. We were already that.

But a bar is also known for its drinks.

The best bar in the world is not merely the most charming bar with the friendliest staff. The best bar is also the one that serves the best drinks.

We created our own beer – homemade Amber Ale with a limited production of 300 units. It’s a top-fermented beer with a perfect blend of malt and hops, creativity and precision.

Our beer was given the same attention, professionalism and the same irreverence as our idea creation process.

By Christmas time there was the need to send a Greeting Card to all our customers and partners.

Whilst our beer fermented in vats in the BAR’s kitchen, we produced unique transport packaging by engraving our identity on the wood.

We also designed a package that, like our beer, reflects our brand, inspired by the imaginative coasters of Victorian bars depicting memorable events, good taste, excellent flavour.

We manually personalised each of these labels with a red Amber Ale symbol and numbered each of the 300 bottles.

Lastly, we thought up a logo summarising both our BAR and our Amber Ale: The Legendary Flavour of Creativity.

Besides, we shot the action and posted it in the social networks.

As a result, not only did we have personalized responses from all the entities whom we sent the beer bottle, but also received additional requests.

Those requests lead us to product more 1.200 beer unities