Direct > Use of Direct Marketing

XPERIA UNDERWATER STORE

FP7/DXB, Dubai / SONY / 2015

Awards:

Shortlisted Cannes Lions
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Overview

Credits

More Entries from Targeted Ambient Media: Large Scale in Direct

24 items

Grand Prix Cannes Lions
INTERCEPTION

Response/Real-Time Activity

INTERCEPTION

VOLVO, GREY NEW YORK

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Gold Cannes Lions
THE HIV+ ISSUE

Direct Response Print or Standard Outdoor (incl.Inserts)

THE HIV+ ISSUE

VANGARDIST MAGAZINE, SAATCHI & SAATCHI

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Gold Cannes Lions
#HANDSOFF

Use of Dgital Marketing

#HANDSOFF

MARC DORCEL, MARCEL

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Gold Cannes Lions
THE INTERACTIVE FORM

Use of Dgital Marketing

THE INTERACTIVE FORM

CANAL, BETC

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Gold Cannes Lions
MAKEUP GENIUS

Use of Mobile Marketing

MAKEUP GENIUS

L'OREAL, McCANN PARIS

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Gold Cannes Lions
JOE BOXER INACTIVITY TRACKER

Use of Mobile Marketing

JOE BOXER INACTIVITY TRACKER

KMART, FCB CHICAGO

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Gold Cannes Lions
HOLOGRAMS FOR FREEDOM

Use of New Technology in a Direct Marketing Campaign

HOLOGRAMS FOR FREEDOM

NO SOMOS DELITO (WE ARE NOT CRIME), DDB SPAIN

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Gold Cannes Lions
INTERCEPTION

Use of Social Audience in a Direct Marketing Campaign

INTERCEPTION

VOLVO, GREY NEW YORK

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Social Audience in a Direct Marketing Campaign

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
#HANDSOFF

Acquisitions

#HANDSOFF

MARC DORCEL, MARCEL

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Gold Cannes Lions
THE INTERACTIVE FORM

Acquisitions

THE INTERACTIVE FORM

CANAL, BETC

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Gold Cannes Lions
BOSSE'S MILK

Retention

BOSSE'S MILK

LIDL, INGO

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Gold Cannes Lions
#LIKEAGIRL

Fast Moving Consumer Goods

#LIKEAGIRL

PROCTER & GAMBLE, LEO BURNETT TORONTO

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Gold Cannes Lions
BLIND TRIP

Travel, Entertainment & Leisure

BLIND TRIP

MINISTRY OF TRANSPORTATION, MARURI GREY

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Gold Cannes Lions
THE FRESHEST ORANGE JUICE BRAND

Retail & E-Commerce, including Restaurants

THE FRESHEST ORANGE JUICE BRAND

INTERMARCHE, MARCEL

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Gold Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Charities (incl. Fundraising, Donations & Appeals)

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

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Gold Cannes Lions
LOVE HAS NO LABELS

Public Health & Safety, Public Awareness Messages

LOVE HAS NO LABELS

ADCOUNCIL, R/GA

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Gold Cannes Lions
HOLOGRAMS FOR FREEDOM

Public Health & Safety, Public Awareness Messages

HOLOGRAMS FOR FREEDOM

NO SOMOS DELITO (WE ARE NOT CRIME), DDB SPAIN

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Gold Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Costs/Creative Performance Direct Campaign

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GRABARZ & PARTNER

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Gold Cannes Lions
SOUNDLAB BOX

Art Direction/Design for Direct

SOUNDLAB BOX

LEICA, F/NAZCA SAATCHI & SAATCHI

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Gold Cannes Lions
THE INTERACTIVE FORM

Customer Journey

THE INTERACTIVE FORM

CANAL, BETC

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Silver Cannes Lions
THE HIV+ ISSUE

Flat Mailing

THE HIV+ ISSUE

VANGARDIST MAGAZINE, SAATCHI & SAATCHI

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Silver Cannes Lions
ASHES

Dimensional Mailing

ASHES

CAMPOFRIO FOOD GROUP, McCANN MADRID

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Silver Cannes Lions
PROUD WHOPPER

Targeted Ambient Media: Small Scale

PROUD WHOPPER

BURGER KING, DAVID

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More Entries from FP7/DXB

24 items

Bronze Cannes Lions
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"

Retail

AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"

BABYSHOP, FP7/DXB

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Bronze Cannes Lions
SAPNA (DREAM)

Live Experience

SAPNA (DREAM)

SMARTLIFE, FP7/DXB

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Bronze Cannes Lions
XPERIA UNDERWATER STORE

Branded Live experience

XPERIA UNDERWATER STORE

SONY, FP7/DXB

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Bronze Cannes Lions
XPERIA UNDERWATER STORE

Special Build

XPERIA UNDERWATER STORE

SONY, FP7/DXB

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Bronze Cannes Lions
SAPNA (DREAM)

Interactive Outdoor Experiences

SAPNA (DREAM)

SMARTLIFE, FP7/DXB

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Shortlisted Cannes Lions
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"

Titanium

AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"

BABYSHOP, FP7/DXB

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Shortlisted Cannes Lions
CHANGE HAS A TASTE

Food & Drink

CHANGE HAS A TASTE

COCA-COLA, FP7/DXB

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Shortlisted Cannes Lions
THE LEAST ACTIVE KIDS IN HISTORY

Fast Moving Consumer Goods

THE LEAST ACTIVE KIDS IN HISTORY

OMO, FP7/DXB

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Shortlisted Cannes Lions
XPERIA UNDERWATER STORE

Targeted Ambient Media: Large Scale

XPERIA UNDERWATER STORE

SONY, FP7/DXB

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Shortlisted Cannes Lions
THE POACHING PHONE

Self-Promotion

THE POACHING PHONE

FP7/DXB, FP7/DXB

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Shortlisted Cannes Lions
THE FARM

Small Scale logo and visual identity

THE FARM

AL BARARI, FP7/DXB

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Shortlisted Cannes Lions
"PARENTHOOD": REPHRASED

Retail / Travel / Leisure

"PARENTHOOD": REPHRASED

BABYSHOP, FP7/DXB

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Shortlisted Cannes Lions
XPERIA UNDERWATER STORE

Product Launch/re-Launch or Multi-Product Promotion

XPERIA UNDERWATER STORE

SONY, FP7/DXB

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Shortlisted Cannes Lions
AD D

Financial Products & Services

AD D

NATIONAL HEALTH INSURANCE COMPANY - DAMAN, FP7/DXB

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Shortlisted Cannes Lions
PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

Charity & not for Profit

PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

SMARTLIFE, FP7/DXB

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Shortlisted Cannes Lions
PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

Branded Live experience

PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

SMARTLIFE, FP7/DXB

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Shortlisted Cannes Lions
PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

Original Printed Content

PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

SMARTLIFE, FP7/DXB

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Shortlisted Cannes Lions
PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

Integrated Campaign led by Content Platform

PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

SMARTLIFE, FP7/DXB

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Shortlisted Cannes Lions
DON'T 'TREAT' YOURSELF TO ANTIBIOTICS

Education & Awareness

DON'T 'TREAT' YOURSELF TO ANTIBIOTICS

NATIONAL HEALTH INSURANCE COMPANY - DAMAN, FP7/DXB

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Shortlisted Cannes Lions
PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

Print and Poster

PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

SMARTLIFE, FP7/DXB

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Shortlisted Cannes Lions
THE LEAST ACTIVE KIDS IN HISTORY

Innovative Use of Social Media

THE LEAST ACTIVE KIDS IN HISTORY

OMO, FP7/DXB

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Shortlisted Cannes Lions
TODAY I WILL

Corporate Image & Information

TODAY I WILL

COCA-COLA, FP7/DXB

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Shortlisted Cannes Lions
THE LEAST ACTIVE KIDS IN HISTORY

Use of Branded Content created for Digital or Social Media

THE LEAST ACTIVE KIDS IN HISTORY

OMO, FP7/DXB

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Shortlisted Cannes Lions
HEY FUTURE ME...

Financial Products & Services

HEY FUTURE ME...

EMIRATES, FP7/DXB

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