We created a mobile app where attendees could order a free breakfast, delivered to his or her location at a desired time, anywhere in Cannes. All the user needed to do was to pinpoint his or her location on a Google map, find a free time slot for delivery, add relevant contact details and submit. Simple as that.

The breakfast package was delivered personally by our own CEO, and contained freshly made baguette, croissant, fruit, orange juice and water. We also added hangover pills and an energy drink to get people started up again after a supposedly hard night out.

During the week of the Festivals we delivered over 350 breakfasts packages, and our CEO had personal meetings with over 150 international potential clients from some of the largest agencies in the world. In short, the best creative people in the world noticed our small digital production agency from Scandinavia, and what we do - namely high-end visual and digital productions. Onwards, these contacts have resulted in concrete projects from some of the largest international agencies in the world. Moreover, the project strengthened our relationship with existing clients, which resulted in a large increase of work and projects from them. The project was also awarded Most Innovative Marketing Idea at ‘Cannes Lions Festival of Representatives’ later the same year.

Most of Good Morning's clients are people within the advertising industry. Each summer, the advertisement elite gather at the prestigious “Cannes Lions” advertising competition in Cannes. The festival is the perfect place for us to build relationships with new clients as well as strengthen existing ones. We also felt we wanted to give something back to our existing clients.

Therefor, for the 2013 Cannes Lions, we produced a mobile application, that people attending the festival could use to order a free breakfast, delivered to his or her location at a desired time, anywhere in Cannes. The breakfast package was delivered personally by our own CEO, and contained a freshly made baguette, croissants, fruit, orange juice and water. We also added hangover pills and an energy drink to get people started up again after a supposedly hard night out.