Bank of America partnered with (RED) and U2 in the fight to end AIDS with a two-year, $10 million commitment. To introduce this partnership to consumers and ask them to join in the fight, the campaign launched with a Super Bowl ad featuring U2 performing their new song, “Invisible.” The Bank made the song free on iTunes for 24 hours and donated $1 to (RED) for every download.

The commercial was filmed in tandem with a music video for U2’s “Invisible.” The director collaborated with Marshmallow Laser Feast to design an interactive art/lighting installation that tracked the band’s movements. It was created in the UK and brought to the U.S. where programming was finished.

Filming lasted 3 days in a hangar at the Santa Monica airport. Over 1,000 extras were surrounded by interactive visuals and lights. The 360-degree real-time lighting system responded to band member movements. Each extra/audience-member was given a handheld LED light to bring drama and dynamism to the performance. There were multiple 360 LED setups, an LED wall on a 40x28’ custom-built stage, lasers suspended from a 12x18’ scaffolding, and a concert PA system.