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THE EPIC SPLIT
FORSMAN & BODENFORS, Gothenburg / VOLVO / 2014
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Overview
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Overview
BriefExplanation
JC Van Damme carries out his famous split between two reversing trucks. This test demontrates the precision of Volvo Dynamic Steering. Highly relevant for the core target group – but at the same time spectacular enough to attract a broad audience on YouTube. That’s why JCVD talks about himself and the stunt in the VO, not the product.
The film was shot in one take, catching the first light of the sunrise, and had to be completed within 15 minutes – from 8:05 a.m. to 8:20 a.m.
Volvo is a premium truck brand, which should be reflected in the film.
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