The creative guy in charge of the campaign is dad of a boy who was born with Down syndrome. His first decision was to tell their own story about inclusion, love and fun, instead of creating an advertising fiction. The following decision was to produce a short road movie, starring himself and his son (Luca), instead of making an ad. To shoot the film, father and son participated of The 1000 Miles Sport of Patagonia, a traditional competition of classic cars, travelling through the beautiful roads of the Argentine Patagonia. In a documentary style, Pablo explains very honestly his first reaction when Luca was born and how everything changed later. He says that, little by little, life became happy and funny for both and for their family, “Luca appeared and the Down syndrome disappeared”. The film shows the joy and the great relationship between father and son during this adventure, while playing the song “Happy” by the Rolling Stones.

The Thousand Miles of Luca was a different project, in every sense. Production-wise, we worked with a very reduced crew, integrated by 7 people, and a tracking vehicle to follow Pablo and Luca in their journey.

I believe that having worked with such a reduced team, was a great asset, as we were able to be very fast and dynamic, capturing scenes we would have not been able to get otherwise. The reality is that we were filming a documentary piece, and the race was not going to stop so that we could re-shoot a take or change angles.

We shot with a C300 camera and with two Go Pro, rigged to Luca and Pablo's car. The Cinematographer did not use one single light. We worked with the existing natural light of each location.

We worked without a script and the characters were not actors; there was no shooting schedule, but, we knew what we wanted to communicate.

It was a great challenge and honestly, a great pleasure for me and for the whole crew, to work along with Pablo and Luca in this adventure.