Design > Communication Design
FLAMIGEL
THESE DAYS, Antwerp / FLEN PHARMA / 2014
Overview
Credits
OVERVIEW
BriefExplanation
It is a huge issue for young parents to inform their children when an object is hot or not (radiators, ovens, cans, … ) because there is nothing that warns them. So we invented a heat sensitive sticker to help children to see instead of feel when something is hot.
ClientBriefOrObjective
Flamigel is market leader in the category but an aggressive challenger, Mitocare, is entering the market with a big media budget. It was our goal to defend our position and strengthen our thought leadership in the category.
Our main target group are young parents because they are our biggest clients. Our strategy was to build on the brand claim ‘peace of mind’. Not only by curing burn injuries but by preventing them as well.
Implementation
A lot of young parents in our agency agree that their kids just don’t see danger. That is why we were looking for a way to warn children when an object would be too hot to touch. Our designers came up with a sticker in thermographic ink which you can apply to ovens, cookers, etc… any heated object which could be a danger. When the object is safe, the sticker show a happy little blue man. However, when it gets hot, the face changes into an angry little flame. More than ever, kids are fascinated by looking at the oven, but, at least now, they know not to touch it.
Outcome
As the campaign has only been launched at the end of March, we don’t have any consumer results but we have some amazing business-to-business results. 95% of the approached pharmacies wanted to participate in the campaign which is a the best result ever for Flamigel. 300,000 stickers have been made and Germany, France and The Netherlands are planning to launch the heat sensitive sticker as well.
More Entries from Promotional Item in Design
24 items
More Entries from THESE DAYS
24 items
