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THESE DAYS, Antwerp / TELENET / 2016
Overview
Credits
OVERVIEW
BriefExplanation
In every trailer we made, we started with the same recognizable home situation: the stress of not being able to choose what to watch. We provided 3 scripts in 3 genres with its own high value production that can be compared with real big budget series or movies. The genres we worked with: scandinavian crime, romantic comedy, fantasy. We shot the trailers with unique lighting, graphics, locations, camera work, lenses, cast, props... To the very detail they could easily compete with the real series like Börgen, Sex & The City and Game of Thrones. But with the budget even smaller than a regular tv-commercial for our standards.
EntrySummary
We had to foresee trailers in different genres because we had to make sure to have a broad audience reach in the digital on demand catalogue. People who are not into romantic comedys would never find that specific trailer. The same goed for fantasy and thrillers. Since we were not really making a TV-commercial nor a new serie, we succeeded well in finding and casting the perfect actors for each and every trailer.
Solution
The director had to create big budget trailers without actually having a big budget. Through clever camerawork, editing and grading he achieved a level of quality seldom seen in small countries like Belgium. Each trailer was shot in 1 day.
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