After the decision of making a short film, the following decision was to choose which kind of trip to do: the 1,000 Miles Sport of Patagonia. To have something funny to do and beautiful to show (Patagonia has amazing landscapes). Luca, Pablo and the production team took a whole week shooting in Patagonia and another week to shoot the additional stories. Then we put everything together in a website that we made for the project (las1000millasdeluca.com), adding links to NGOs, governmental institutions and an Instagram account to show a photographic making-of.

Articles, interviews and coverage appeared in main Argentine media: national newspapers, several international ones, lots of TV and radio shows in primetime, lots of news and healthcare websites. Additionally to the local media, it reached lot of international media: CNN, Good Morning America (ABC), Huffington Post, Yahoo, Terra. On the other side, institutions that work with disabilities showed the film in their Facebook & Twitter accounts, not only in Argentina but in Brazil, America, Mexico, Spain, Italy, Poland, Belarus and more. It's almost impossible to quantify how many "likes" it had, thanks to the fact that so many people and institutions cooperated in spreading the message.

While all communication around disabilities used to be about problems or discrimination, the idea in this case was to show that a person with Down syndrome can be as happy and enjoyable as any other. The goal was to produce a cultural change and finish with some cliches. We decided to make a short road movie with Pablo and his son Luca, who was born with Down syndrome, in the 1,000 Miles Sport of Patagonia. In a documentary style, Pablo explains his first reaction when Luca was born and how, things began to change and life became happy and funny for both them and for their family. It shows the joy and great relationship between father and son while they enjoy this adventure. We built a website to show the film, four other stories of people with disabilities and their relation with family and friends, additional information and links to 9 NGOs and two governmental institutions.