SOUND OF HONDA / AYRTON SENNA 1989

User Experience

PHARRELL WILLIAMS - 24 HOURS OF HAPPY

UNIVERSAL / IAMOTHER, ICONOCLAST INTERACTIVE

Engagement Platform

LIVE TEST SERIES

VOLVO, FORSMAN & BODENFORS

Integrated Multi-Platform Campaign

THE SCARECROW

CHIPOTLE, CREATIVE ARTISTS AGENCY

Interface & Navigation

PHARRELL WILLIAMS - 24 HOURS OF HAPPY

UNIVERSAL / IAMOTHER, ICONOCLAST INTERACTIVE

Storytelling

THE SCARECROW

CHIPOTLE, CREATIVE ARTISTS AGENCY

Storytelling

SOUND OF HONDA / AYRTON SENNA 1989

HONDA, DENTSU

Animation/Motion Graphics

THE SCARECROW

CHIPOTLE, CREATIVE ARTISTS AGENCY

Use of Video

PHARRELL WILLIAMS - 24 HOURS OF HAPPY

UNIVERSAL / IAMOTHER, ICONOCLAST INTERACTIVE

Use of Video

SWEETIE

TERRE DES HOMMES, LEMZ

Use of Music/Sound Design

PHARRELL WILLIAMS - 24 HOURS OF HAPPY

UNIVERSAL / IAMOTHER, ICONOCLAST INTERACTIVE

Innovative Use of Technology

SWEETIE

TERRE DES HOMMES, LEMZ

Foods & Drinks

IF WE MADE IT

HEINEKEN, DROGA5

Automotive Products & Services

LIVE TEST SERIES & THE CHASE 360°

VOLVO, FORSMAN & BODENFORS

Travel, Entertainment & Leisure

THE LAUNCH OF GREATNESS AWAITS

SONY, BBH NEW YORK

Charities, Public Health & Safety, Public Awareness Messages

SWEETIE

TERRE DES HOMMES, LEMZ

Microsite

PHARRELL WILLIAMS - 24 HOURS OF HAPPY

UNIVERSAL / IAMOTHER, ICONOCLAST INTERACTIVE

Social Video

MOST SHOCKING SECOND A DAY VIDEO

SAVE THE CHILDREN, UNIT 9

Interactive Video

PHARRELL WILLIAMS - 24 HOURS OF HAPPY

UNIVERSAL / IAMOTHER, ICONOCLAST INTERACTIVE

Webisodes/Series

THE EPIC SPLIT

VOLVO, FORSMAN & BODENFORS

Response/Real-Time Activity (including crowdsourcing)

SWEETIE

TERRE DES HOMMES, LEMZ

Innovative Use of Social or Community (including emerging platforms for brands)

SWEETIE

TERRE DES HOMMES, LEMZ

Community Building/Management

THE COLLABORATORY

UNITED STATES AIRFORCE, GSD&M

Targeted Conversations at Scale (including social listening and conversational insight)

SWEETIE

TERRE DES HOMMES, LEMZ

Installation/Exhibit (including use of interactive screens)

SOUND OF HONDA / AYRTON SENNA 1989

HONDA, DENTSU

Titanium and Integrated

SOUND OF HONDA / AYRTON SENNA 1989

HONDA, DENTSU

Home Appliances, Furnishings, Electronics & Audio Visual

SHUTTER CHANCE

CANON, DENTSU

Brand Collateral

LIFE IS ELECTRIC

PANASONIC, DENTSU

Posters

THE BEAUTIFUL BLACK LIST

YOSHIDA HIDEO MEMORIAL FOUNDATION, DENTSU

Posters

THE ULTIMATE PENCIL

STAEDTLER, DENTSU

Posters

THE ULTRA ASIAN

THE YOSHIDA HIDEO MEMORIAL FOUNDATION, DENTSU

Posters

GET BACK, TOHOKU.

EAST JAPAN RAILWAY COMPANY, DENTSU

Titanium and Integrated

CONNECTING LIFELINES

HONDA, DENTSU

Posters

THE ONEDER BRAIN!!

YOSHIDA HIDEO MEMORIAL FOUNDATION, DENTSU

Use of Exhibitions and Digital Installations

SOUND OF HONDA / AYRTON SENNA 1989

HONDA, DENTSU

Storytelling

SOUND OF HONDA / AYRTON SENNA 1989

HONDA, DENTSU

Other Consumer Products

A TIME MACHINE? A WASHING MACHINE?

HITACHI, DENTSU

Best use of Newspapers

ONE-HALF THE CALORIES, ONE-HALF THE AD

SUNTORY HOLDINGS LIMITED, DENTSU

Clothing, Footwear & Accessories

UNIQLO LUCKY LINE

UNIQLO, DENTSU

Clothing, Footwear & Accessories

TOKYO FASHION MAP

UNIQLO, DENTSU

Household: Other

WITH 10 YEARS OF LIFE

TOSHIBA, DENTSU

Infant Products, Toys & Educational Products

NAMELESS PAINTS

KOKUYO, DENTSU

Publications

THUNDER NIGHT FEVER! ART BOOK

MITSUBISHI, DENTSU

Best use of Sponsorship

PUBLIC VIEWING IN TOKYO

SKYPERFECTV!, DENTSU

Best Use of Other Digital Media including mobile devices

WISH I COULD BE TRUE TO MYSELF

SONY, DENTSU

TOSHIBA PRESENTS FM FESTIVAL 2004

TOKYO FM, DENTSU

Publications & Media

TOSHIBA PRESENTS FM FESTIVAL 2004

TOKYO FM, DENTSU

Print and Poster Ads

THE ULTIMATE PENCIL

STAEDTLER, DENTSU

Young Adults (18-34 years)

DISCOVER THE TRUTH

KADOKAWA CORPORATION, DENTSU