Personal Fest is a music festival but, unlike other similar festivals, it provides the public with experiences that go beyond the bands. In each edition of the festival, people look for something even more surprising than the previous year. We wanted to show that even a place as neglected and unglamorous as a porta-a-potty could become a space in which to enjoy a unique, different and personal musical experience.

The idea was so effective and so appreciated by the public that the bathrooms were as widely discussed as the bands. It provided a new vision of a staple at mass events and it will be used in future editions of Personal Fest.

This action at the festival’s venue consisted of creating music with porta-a-potties. To that end, we branded seven bathrooms with the brand’s colors and installed a sound system, each with its own rhythm, in each of the bathrooms. When the bathroom was occupied, the sound system was activated; when it was empty, it was not. The different combinations yielded countless melodies in synch with people’s natural rhythms.

The idea was so effective and so appreciated by the public that the bathrooms were as widely discussed as the bands. It provided a new vision of a staple at mass events and it will be used in future editions of Personal Fest.