Film Craft > Film Craft
JOINT EDITORIAL, Portland / NIKE / 2013
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Physical inactivity has reached epidemic proportions. We had a white paper of research to prove it. We targeted parents, teachers and policy makers by humanizing the statistics. One stood out in particular. This is the first generation with a life expectancy five years less than their parents. Which begged the question, what would this generation do with those five extra years? So we went and asked them.
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