Film Craft > Film Craft
JOINT EDITORIAL, Portland / NIKE / 2014
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Nike Golf’s new line of clubs, balls and shoes are innovative. Innovation can be a scary thing for golfers. They tend to find something that works and stick with it. But rejecting better equipment simply because it’s new is dumb. We’d still be hitting wooden balls with crooked sticks on the shores of Scotland.
So instead of trying to explain the superiority of the new products to change-fearing golfers, we’re just going to give them the microphone and let their ignorance speak for itself.
You’re either against us in the past or with us in the now.
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