People constantly talk about problems to do with work.

But one of the worst problems associated with work is one we hear very little about.

According to the UN, right now there are over 215 million children in work.

It’s a reality we don’t have to travel far to see, but it’s one we prefer to ignore.

How could we help these children assert their right not to work and to be heard?

We needed to get people to start talking about child labor.

We discovered that LinkedIn has no age limit for registration. In other words, any child can register as a professional without anybody realising. So, on the LinkedIn network, we created TheChildrenNotwork, a campaign to raise awareness that child labor goes unnoticed by people at large.

We created profiles of companies from all over the world, including textile, coffee, etc. Next we created tens of fictitious profiles of children who supposedly worked in those companies. Children began sending direct communications to hundreds of other network users, inviting them to enter athechildrennotwork.org, with detailed information on child labor.

The initiative soon became a topic of conversation on social networking sites, newspapers, and online magazines. Thousands of people shared the campaign on their walls, on Twitter and on blogs in different languages.

International organisations joined up, and the world’s media disseminated the news.

We managed to do a massive campaign, aimed at specific audiences, without spending money. Our only investment, was the time of the volunteers of the foundation.

How could we help these children assert their right not to work and to be heard?

We needed to get people to start talking about child labor.

The initiative soon became a topic of conversation on social networking sites, newspapers, and online magazines. Thousands of people shared the campaign on their walls on Linkedin, Facebook on Twitter and on more than 720 blogs in different languages.

The campaign was covered in blogs all over the world including Ambito financiero, Noticias Terra, Dierio La mañana de Neuquen, Pulso Social, Tistory.com , Cover news, The Beautiful foundation, Coloribus, Paper Blog and The Mineapolis Egotist.

We create profiles of companies around the world, including textiles, coffee, toy. etc. Then we created dozens of fictitious profiles of children allegedly working in these companies.

Press volunteers posing as children, began to send direct communications with hundreds of other network users, inviting them to enter thechildrennotwork.org, with detailed information on child labor.

The press work was elemental to the campaign, due to lack of money for advertising, the only way to spread the idea was making contact with journalists, celebrities, professionals, stars of twitter and opinion leaders around the world on Linkedin.

People constantly talk about problems to do with work.

But one of the worst problems associated with work is one we hear very little about.

According to the UN, right now there are over 215 million children in work.

It’s a reality we don’t have to travel far to see, but it’s one we prefer to ignore.

We discovered that LinkedIn has no age limit for registration. In other words, any child can register as a professional without anybody realising. So, on the LinkedIn network, we created TheChildrenNotwork, a campaign to raise awareness that child labor goes unnoticed by people at large.