We discovered that LinkedIn has no age limit for registration. In other words, any child can register as a professional without anybody realising. So, on the LinkedIn network, we created TheChildrenNotwork, a campaign to raise awareness that child labour goes unnoticed by people at large. We created profiles of companies from all over the world, including textile, coffee, toy. etc. Next we created tens of fictitious profiles of children who supposedly worked in those companies. Children began sending direct communications to hundreds of other network users, inviting them to enter athechildrennotwork.org, with detailed information on child labor.