To position Lexus as a premium car brand in Chile, the objetive was to enhance their last generation technology.

This year, Lexus made a campaign 100% focused on boost their last generation gps system.

The idea was born from the observation and exaggeration of what happens when one looks for a specific address and get lost.

We placed large scale posters inside and outside Lexus stores all over the country.

Increase your perception of luxury cars in the mind of the consumer. Be in the top of mind of luxury brands brands and high technology.