Personal Fest is a music festival but, unlike other similar festivals, it provides the

public with experiences that go beyond the bands. In each edition of the festival,

people of all ages, customers and non-customers alike, look for something even

more surprising than the previous year. This action was geared to showing that even

a place as neglected and unglamorous as a porta-a-potty could become a space in

which to enjoy a unique, different and personal musical experience.

This action at the festival’s venue consisted of creating music with porta-a-potties.

To that end, we branded seven bathrooms with the brand’s colors and installed

a sound system, each with its own rhythm, in each of the bathrooms. When the

bathroom was occupied, the sound system was activated; when it was empty, it was

not. The different combinations yielded countless melodies in synch with people’s

natural rhythms.

For the first time in the history of concerts, a concept was developed for

the neglected space of the porta-a-potty. The idea was extremely effective and

appreciated by the public; it provided a new vision of a staple at mass events and it

will be used in future editions of Personal Fest.

Due to the wide use of smartphones amongst our target, social platforms, mainly

Twitter, were the main platform used to communicate the idea. There was a

hashtag #bañosritmicos where people could comment on this action, and upload

photos and videos. The action was so successful that the bathrooms were as widely

discussed as the bands. The action was also communicated on YouTube since this

was the first concert in Argentina to be livestreamed