This format along with other supports were of great help during 2012, for a 24.7% decrease in traffic accidents due to alcohol consumption.

Using something as simple as a beermat to comunicate how important is don’t drink and drive. The beermat is a instant example of the consequences, right there in the moment of consuming. When you take the glass the message is deliver: Is an accident heading your way?

Generate awareness of the importance of don’t drink and drive. Using something as simple as a beermat to comunicate how important is don’t drink and drive. The beermat is a instant example of the consequences, right there in the moment of consuming.