Media > Product & Service

McDONALD'S BECOMES MACCA'S

DDB, Sydney / MCDONALD'S / 2013

Awards:

Gold Cannes Lions

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Overview

Credits

More Entries from Retail and E-Commerce, including Restaurants in Media

24 items

Grand Prix Cannes Lions

Best Use of Integrated Media

WHY WAIT UNTIL IT'S TOO LATE?

FUNERAL INSURANCE COMPANY DELA, OGILVY & MATHER AMSTERDAM

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Gold Cannes Lions

Best Use of Audio

BACK TO VINYL - THE OFFICE TURNTABLE

KONTOR RECORDS, OGILVYACTION

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Gold Cannes Lions

Best Use of Outdoor

POTABLE WATER GENERATOR

THE UNIVERSITY OF ENGINEERING AND TECHNOLOGY, MEDIA CONNECTION BPN

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Gold Cannes Lions

Best Use of Ambient Media: Large Scale

IBM OUTDOOR AS UTILITY

IBM, OGILVY FRANCE

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Gold Cannes Lions

Best Use of Ambient Media: Large Scale

MAKE THE POLITICIANS WORK

URA.RU CITY WEBSITE, VOSKHOD

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Gold Cannes Lions

Best Use of Special Events and Stunt/Live Advertising

SMALL WORLD MACHINES

COCA-COLA, LEO BURNETT SYDNEY

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Gold Cannes Lions

Best Use of Branded Content & Sponsorship

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

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Gold Cannes Lions

Best Use of Digital Media

KLEENEX CATCHES COLDS

KIMBERLEY CLARK, MINDSHARE UK

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Gold Cannes Lions

Best Use of Social Media

REAL BEAUTY SKETCHES

UNILEVER, OGILVY BRASIL

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Gold Cannes Lions

Best Use of Social Media

FACEBOOK 1914

MUSEE DE LA GRANDE GUERRE DU PAYS DE MEAUX, DDB PARIS

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Gold Cannes Lions

Best Use of Mobile Devices

TRACK MY MACCA'S

MCDONALD'S, DDB

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Gold Cannes Lions

Best Use of Integrated Media

THANK YOU MOM

PROCTER & GAMBLE, CARAT

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Gold Cannes Lions

Best Use of Integrated Media

A MILLION REASONS TO BELIEVE IN THAILAND

COCA-COLA, INITIATIVE

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Gold Cannes Lions

Fast Moving Consumer Goods

A MILLION REASONS TO BELIEVE IN THAILAND

COCA-COLA, INITIATIVE

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Gold Cannes Lions

Cars & Automotive Services

AQUA SOCIAL FES!!

TOYOTA, DENTSU

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Gold Cannes Lions

Financial Products & Services

SAVE 11

ALLSTATE, STARCOM MEDIAVEST GROUP

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Gold Cannes Lions

Commercial Public Services incl. Healthcare & Medical

POTABLE WATER GENERATOR

THE UNIVERSITY OF ENGINEERING AND TECHNOLOGY, MEDIA CONNECTION BPN

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Gold Cannes Lions

Retail and E-Commerce, including Restaurants

McDONALD'S BECOMES MACCA'S

MCDONALD'S, DDB

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Gold Cannes Lions

Corporate Image & Information

IBM OUTDOOR AS UTILITY

IBM, OGILVY FRANCE

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Silver Cannes Lions

Best Use of Screens

CONVERSATIONS START HERE

AOL, GRAVITY ROAD

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Silver Cannes Lions

Best Use of Audio

MOBILIZING THE 12TH MAN

C. S. HAMMAM-LIF, MEMAC OGILVY LABEL TUNISIA

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Silver Cannes Lions

Best Use of Audio

MARIACHI CHRISTMAS

PEPSICO, OMD UK

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Silver Cannes Lions

Best Use of Print

NIVEA - SOLAR CHARGER

NIVEA, GIOVANNI+DRAFTFCB

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Silver Cannes Lions

Best Use of Outdoor

SHED LIGHT ON RAPE

JHHESA, JOE PUBLIC

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More Entries from DDB

24 items

Gold Cannes Lions

Creative Effectiveness

AUSTRALIA DAY

MCDONALD'S, DDB

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Gold Cannes Lions

Best use of Television

MINTIES MOMENTS

CADBURY, DDB

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Gold Cannes Lions

Activation by Location

#COMEONIN

THE SYDNEY OPERA HOUSE, DDB

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Gold Cannes Lions

Best Use of Mobile Devices

TRACK MY MACCA'S

MCDONALD'S, DDB

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Gold Cannes Lions

Other Vehicles, Auto Products & Services

BIKERS-POLICE

VOLKSWAGEN, DDB

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Gold Cannes Lions

Other Vehicles, Auto Products & Services

CAR JACK-GLASS TRUCK

VOLKSWAGEN, DDB

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Gold Cannes Lions

Other Vehicles, Auto Products & Services

PORTALOO-HEARSE

VOLKSWAGEN, DDB

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Gold Cannes Lions

Healthcare & Prescription Drugs

VACUUM CLEANER

PFIZER, DDB

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Gold Cannes Lions

Healthcare & Prescription Drugs

COFFEE

PFIZER, DDB

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Gold Cannes Lions

Healthcare & Prescription Drugs

BUS STOP

PFIZER, DDB

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Gold Cannes Lions

Best Use of Outdoor

FATHER'S DAY

C&A, DDB

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Gold Cannes Lions

Field Marketing

ONE CUP BRA

LIGUE CONTRE LE CANCER, DDB

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Gold Cannes Lions

Use of Radio or Audio as a Medium

THE UNCENSORED PLAYLIST

REPORTERS WITHOUT BORDERS, DDB

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Gold Cannes Lions

Use of Music Streaming Platform or Video Hosting Service

THE UNCENSORED PLAYLIST

REPORTERS WITHOUT BORDERS, DDB

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Gold Cannes Lions

Audience Engagement / Distribution Strategy

APOLOGIZE THE RAINBOW

SKITTLES, DDB

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Gold Cannes Lions

Retail and E-Commerce, including Restaurants

McDONALD'S BECOMES MACCA'S

MCDONALD'S, DDB

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Gold Cannes Lions

Use of Branded Content Created for Digital or Social

THE AD BREAK CHAMPIONSHIP - GTI HIJACK

VOLKSWAGEN, DDB

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Gold Cannes Lions

Outdoor

LAP 1

HONDA MOTO FRANCE, DDB

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Gold Cannes Lions

Outdoor

LAP 112

HONDA MOTO FRANCE, DDB

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Gold Cannes Lions

Outdoor

LAP 559

HONDA MOTO FRANCE, DDB

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Gold Cannes Lions

Outdoor

LAP 826

HONDA MOTO FRANCE, DDB

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Gold Cannes Lions

Launch / Re-launch

APOLOGIZE THE RAINBOW

SKITTLES, DDB

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Gold Cannes Lions

Launch / Re-launch

APOLOGIZE THE RAINBOW

SKITTLES, DDB

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Gold Cannes Lions

Personalised Campaigns

APOLOGIZE THE RAINBOW

SKITTLES, DDB

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