Meanamorphosis is being distributed and screened at middle and high schools across the United States. Thousands of girls have viewed the film in-person, taken part in discussions about bullying, and made an anti-bullying pledge to “Gang up for Good.” The film is also featured at MeanStinks.com and the Mean Stinks Facebook page. The results so far include 1,292,392 million “acts” of girls’ Ganging Up for Good with their own user-generated Facebook posts, Tweets, and new fans to Mean Stinks social channels.

Meanamorphosis is the story of a bully whose mean behavior causes her to change in an unusual way. But the film isn’t just seen, it’s also smelled. To create a multi-sensory experience, Meanamorphosis comes with a “scratch & sniff” card. Some of the scents smell nice (one is Secret deodorant), but some are as nasty as the bully herself. The film is being delivered directly to schools in a Mean Stinks Anti-Bully kit, an “assembly-in-a-box” that includes a film discussion guide to make it easy for teachers and counselors to screen the film and get kids talking about the problem.

In North America, bullying among teen and pre-teen girls is an epidemic, but they have a hard time talking about the subject. As part of the Mean Stinks program from Secret deodorant, the short film Meanamorphosis was created to start a conversation and encourage girls to combat bullying and “Gang up for Good.” Secret exists to help women be more fearless. Mean Stinks is the brand’s grassroots effort to make bullying socially unacceptable so that girls can grow up to be confident, supportive women who become a force for good.