Problem: There is no space for underground bands on the radio.

Insight: The radio signal reaches 99% of Spain, except underground.

Idea: We created Radio Underground, the first radio station that can only be listened to underground, for underground bands.

Development:

1) We created small portable radio stations that we sneaked onto the underground.

2) Influencers in the Spanish indie pop scene and emerging music bands participated in the project.

3) Every week you can listen to it at a different station. Our website provides details of the next broadcast.

Results: Underground bands got airtime on the radio!

MVO: Welcome to Radio Underground, the only radio that you can listen to on the subway. This is not a regular piece, to judge radio underground, please watch the video case.