We offered the live experience to those pregnant couples who arrived to the clinic for an echogram or for a date with the doctor. The idea was born from a very underappreciated observation: only moms can feel their baby in her bellies. We thought: Why not compensate fathers and replicate the baby’s movements and kicks in the dad’s belly? So we did: we developed belts that replicates in real time the movements and the baby’s kicks, from the mom’s belly, to the dad’s belly.