Car accidents are the number one cause of death in the entire province of Córdoba, Argentina. Traffic signs are there, but people don’t seem to notice them. They don’t take either them seriously, nor the risk they run.

La Voz del Interior is the main and most popular newspaper of Córdoba. Their aim was to help the cause through the strategy of preventing bad news. And the target was everybody that drives across Cordoba.

That’s why we created LIFE SIGNS, the first traffic signs made out of real crashed cars.

Crashed cars cause a very strong visual impact and make people think they’d never ever want to be in a car accident. And that was the key for the success of the campaign.