Film > Internet Film
OGILVYENTERTAINMENT, New York / PHILIPS / 2013
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Dedicated to making quality care accessible even in the most rural villages, Philips created an alliance with the non-profit organization, Imaging the World (ITW), to improve healthcare in Uganda – a country with one of the world’s highest rates of infant and maternal mortality.
Capturing Philips and ITW’s commitment in action, the film “Imaging The World” spotlights the human benefit of the CX50 CompactXtreme ultrasound system through the eyes of a Ugandan mother and clinic patient. The film weaves together the supporting perspectives of Dr Kristen Destigter, Co-Founder of Imaging The World; Dr. Alphonsus Matovu, CEO and Medical Director at Kamuli Mission Hospital; and Matt Rielly, Health Outcomes Group Leader at Philips. Ultimately, “Imaging The World” demonstrates how Philips Healthcare and ITW offer a revolutionary approach to diagnostic care in rural African clinics while improving the wellbeing of African women—from birth to adolescence to motherhood and beyond.
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