So, to promote and finance his upcoming album, ALB came up with GOLDEN CHAINS, a unique participative music video, in which the artist took up the challenge of selling his personal items… for real and use the revenue gained to fund the production of his next album.

From his old sneakers to his musical instruments- even the rental of his apartment, GOLDEN CHAINS gives the audience the opportunity to purchase in real time all the things that ALB is getting rid of, via well-known e-commerce websites.