PR > Technique

BOOK BURNING PARTY

LEO BURNETT DETROIT, Troy / TROY PUBLIC LIBRARY / 2012

Awards:

Silver Cannes Lions
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Overview

Credits

More Entries from Best Use of Social Media in PR

24 items

Grand Prix Cannes Lions
THE MOST POPULAR SONG

Celebrity Endorsement

THE MOST POPULAR SONG

BANCO POPULAR DE PUERTO RICO, JWT SAN JUAN

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Gold Cannes Lions
M.J BALE GRAZED ON GREATNESS

Consumer Goods, including FMCG and Household Products

M.J BALE GRAZED ON GREATNESS

M.J. BALE, WHYBIN\TBWA\TEQUILA SYDNEY

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Gold Cannes Lions
ONE COPY SONG

Media, Arts and Entertainment

ONE COPY SONG

ADAM TENSTA, R/GA

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Gold Cannes Lions
THE BOOK THAT CAN'T WAIT

Media, Arts and Entertainment

THE BOOK THAT CAN'T WAIT

ETERNA CADENCIA, DRAFTFCB BUENOS AIRES

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Gold Cannes Lions
STEAL BANKSY

Travel, Tourism & Leisure

STEAL BANKSY

ART SERIES HOTEL, NAKED COMMUNICATIONS

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Gold Cannes Lions
WIMPY BRAILLE BURGER

Retail and E-commerce, including Restaurants

WIMPY BRAILLE BURGER

WIMPY, METROPOLITANREPUBLIC

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Gold Cannes Lions
THE MOST POPULAR SONG

Financial Services, incl. Investor Relations and Corporate Finance

THE MOST POPULAR SONG

BANCO POPULAR DE PUERTO RICO, JWT SAN JUAN

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Gold Cannes Lions
INTEGRATION DAY

Charity and Not for Profit

INTEGRATION DAY

COORDOWN ONLUS, SAATCHI & SAATCHI

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Gold Cannes Lions
BLOOD RELATIONS

Charity and Not for Profit

BLOOD RELATIONS

THE PERES CENTER FOR PEACE, BAUMANN BER RIVNAY SAATCHI & SAATCHI

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Gold Cannes Lions
BOOK BURNING PARTY

Public Affairs

BOOK BURNING PARTY

TROY PUBLIC LIBRARY, LEO BURNETT DETROIT

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Gold Cannes Lions
THE NAKED MAN

Crisis and Issue Management

THE NAKED MAN

LA REDOUTE, CLM BBDO

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Gold Cannes Lions
ONE COPY SONG

Best Use of Social Media

ONE COPY SONG

ADAM TENSTA, R/GA

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Gold Cannes Lions
NO RIGHTS NO WOMEN

Best Use of Social Media

NO RIGHTS NO WOMEN

NO RIGHTS, NO WOMEN, LEO BURNETT BEIRUT

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Gold Cannes Lions
PUSH TO ADD DRAMA

Best Use of Live Events and/or Stunts

PUSH TO ADD DRAMA

TNT, DUVAL GUILLAUME MODEM

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Gold Cannes Lions
INTEGRATION DAY

Best use of Broadcast

INTEGRATION DAY

COORDOWN ONLUS, SAATCHI & SAATCHI

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Gold Cannes Lions
M.J BALE GRAZED ON GREATNESS

Best Use of Sponsorship

M.J BALE GRAZED ON GREATNESS

M.J. BALE, WHYBIN\TBWA\TEQUILA SYDNEY

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Gold Cannes Lions
THE BOOK THAT CAN'T WAIT

Best Launch or Re-launch

THE BOOK THAT CAN'T WAIT

ETERNA CADENCIA, DRAFTFCB BUENOS AIRES

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Gold Cannes Lions
HEMA MEGA PUSH-UP BRA

Best Use of Media Relations

HEMA MEGA PUSH-UP BRA

HEMA, DOOM&DICKSON

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Gold Cannes Lions
BLOOD RELATIONS

Best Integrated Campaign Led by PR

BLOOD RELATIONS

THE PERES CENTER FOR PEACE, BAUMANN BER RIVNAY SAATCHI & SAATCHI

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Gold Cannes Lions
YASUNI ITT

Best International PR Campaign

YASUNI ITT

ECUADOR GOVERNMENT, MARURI GREY

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Gold Cannes Lions
INSPIRED BY ICELAND

Best International PR Campaign

INSPIRED BY ICELAND

ICELAND, THE BROOKLYN BROTHERS

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Silver Cannes Lions
THE DOVE AD MAKEOVER

Consumer Goods, including FMCG and Household Products

THE DOVE AD MAKEOVER

UNILEVER, OGILVY & MATHER ADVERTISING LONDON

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Silver Cannes Lions
SOON TO BE WORLD FAMOUS

Consumer Goods, including FMCG and Household Products

SOON TO BE WORLD FAMOUS

SOLO, TRY/APT ADVERTISING AGENCY

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Silver Cannes Lions
THE INVISIBLE DRIVE

Automotive and Transport

THE INVISIBLE DRIVE

DAIMLER, JUNG von MATT

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More Entries from LEO BURNETT DETROIT

24 items

Gold Cannes Lions
BOOK BURNING PARTY

Public Affairs

BOOK BURNING PARTY

TROY PUBLIC LIBRARY, LEO BURNETT DETROIT

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Gold Cannes Lions
BOOK BURNING PARTY

Best Low Budget Campaign

BOOK BURNING PARTY

LEO BURNETT, LEO BURNETT DETROIT

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Gold Cannes Lions
APPRENTICE

Best New Product Launch/Re-Launch

APPRENTICE

PONTIAC, LEO BURNETT DETROIT

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Silver Cannes Lions
BOOK BURNING PARTY

Best Use of Social Media

BOOK BURNING PARTY

TROY PUBLIC LIBRARY, LEO BURNETT DETROIT

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Bronze Cannes Lions
BOOK BURNING PARTY

Best Localised Campaign

BOOK BURNING PARTY

TROY PUBLIC LIBRARY, LEO BURNETT DETROIT

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Bronze Cannes Lions
BOOK BURNING PARTY

Best Use of Social Media Marketing

BOOK BURNING PARTY

TROY PUBLIC LIBRARY, LEO BURNETT DETROIT

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Bronze Cannes Lions
BOOK BURNING PARTY

Best use of Social Media Marketing in a Promotional Campaign

BOOK BURNING PARTY

TROY PUBLIC LIBRARY, LEO BURNETT DETROIT

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Bronze Cannes Lions
BOOK BURNING PARTY

Best Integrated Campaign Led by Direct Marketing

BOOK BURNING PARTY

LEO BURNETT, LEO BURNETT DETROIT

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Shortlisted Cannes Lions
BOOK BURNING PARTY

Titanium and Integrated

BOOK BURNING PARTY

TROY PUBLIC LIBRARY, LEO BURNETT DETROIT

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Shortlisted Cannes Lions
BOOK BURNING PARTY

Social Media & Viral Marketing

BOOK BURNING PARTY

LEO BURNETT, LEO BURNETT DETROIT

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DO A LITTLE GOOD

Titanium and Integrated

DO A LITTLE GOOD

PAVE THE WAY BEVERAGE CO., LEO BURNETT DETROIT

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THE BENCH

Titanium and Integrated

THE BENCH

NATIONAL COLLEGIATE ATHLETIC ASSOCIATION, LEO BURNETT DETROIT

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PURPLE ROADS

Titanium and Integrated

PURPLE ROADS

GENERAL MOTORS, LEO BURNETT DETROIT

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BOOK BURNING PARTY

Creative Effectiveness

BOOK BURNING PARTY

SAFEGUARDING AMERICAN FAMILIES, LEO BURNETT DETROIT

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BUICK E-ASSIST

Titanium and Integrated

BUICK E-ASSIST

GENERAL MOTORS, LEO BURNETT DETROIT

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BUICK HUMAN HIGHLIGHT REEL

Titanium and Integrated

BUICK HUMAN HIGHLIGHT REEL

GENERAL MOTORS, LEO BURNETT DETROIT

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DUDE PERFECT

Titanium and Integrated

DUDE PERFECT

GENERAL MOTORS, LEO BURNETT DETROIT

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I'M IN

Event and Field Marketing

I'M IN

DETROIT PUBLIC SCHOOLS, LEO BURNETT DETROIT

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PONTIAC'S MOTORATI IN SECOND LIFE

Titanium and Integrated

PONTIAC'S MOTORATI IN SECOND LIFE

PONTIAC, LEO BURNETT DETROIT

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FRIENDS WITH BENEFITS

Titanium and Integrated

FRIENDS WITH BENEFITS

PONTIAC, LEO BURNETT DETROIT

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BE A DONOR

Titanium

BE A DONOR

ALCHEMY GOODS, LEO BURNETT DETROIT

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ROMANCE

Direction

ROMANCE

GENERAL MOTORS, LEO BURNETT DETROIT

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LIFE

Direction

LIFE

GENERAL MOTORS, LEO BURNETT DETROIT

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HER HORSE

Direction

HER HORSE

GENERAL MOTORS, LEO BURNETT DETROIT

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