Direct > Use of Direct Marketing

BOOK BURNING PARTY

LEO BURNETT DETROIT, Troy / LEO BURNETT / 2012

Awards:

Shortlisted Cannes Lions
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Overview

Credits

More Entries from Social Media & Viral Marketing in Direct

24 items

Grand Prix Cannes Lions
SMALL BUSINESS GETS AN OFFICIAL DAY

Financial Products & Services

SMALL BUSINESS GETS AN OFFICIAL DAY

AMERICAN EXPRESS, CRISPIN PORTER + BOGUSKY

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Gold Cannes Lions
MOBILE MEDIC

Direct Response Digital: Mobile Marketing

MOBILE MEDIC

AUSTRALIAN DEFENCE FORCE, GEORGE PATTERSON Y&R

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Gold Cannes Lions
SUNNY SALE

Direct Response Digital: Mobile Marketing

SUNNY SALE

EMART, CHEIL WORLDWIDE

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Gold Cannes Lions
THE BEAUTY OF A SECOND

Direct Response Digital: Websites, Microsites & Banners

THE BEAUTY OF A SECOND

MONTBLANC, LEO BURNETT

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Gold Cannes Lions
LEGO BUILDERS OF SOUND

Ambient Media (Large Scale)

LEGO BUILDERS OF SOUND

SERVICEPLAN

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Gold Cannes Lions
HALF OF HBO FOR FREE

Direct Response Broadcast: TV, Radio & Infomercials

HALF OF HBO FOR FREE

CLARO, OGILVY GUATEMALA

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Gold Cannes Lions
BOOK BURNING PARTY

Best Low Budget Campaign

BOOK BURNING PARTY

LEO BURNETT, LEO BURNETT DETROIT

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Gold Cannes Lions
THE INVISIBLE DRIVE

Product Launches

THE INVISIBLE DRIVE

DAIMLER, JUNG von MATT

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Gold Cannes Lions
COCA-COLA POLAR BOWL

Fast Moving Consumer Goods

COCA-COLA POLAR BOWL

COCA-COLA, WIEDEN+KENNEDY

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Gold Cannes Lions
MINI MAPS

Cars & Automotive Services

MINI MAPS

MINI, DDB PARIS

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Gold Cannes Lions
THE SOLAR ANNUAL REPORT 2011

Corporate Image & Information

THE SOLAR ANNUAL REPORT 2011

AUSTRIA SOLAR - VEREIN ZUR FOERDERUNG DER THERMISCHEN SOLARENERGIE, SERVICEPLAN

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Gold Cannes Lions
I HAVE ALREADY DIED

Charities

I HAVE ALREADY DIED

ALS FOUNDATION NETHERLANDS, PUBLICIS

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Gold Cannes Lions
HELP I WANT TO SAVE A LIFE

Public Health & Safety, Public Awareness Messages

HELP I WANT TO SAVE A LIFE

HELP REMEDIES, DROGA5

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Gold Cannes Lions
INTEGRATION DAY

Public Health & Safety, Public Awareness Messages

INTEGRATION DAY

COORDOWN ONLUS, SAATCHI & SAATCHI

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Gold Cannes Lions
BLOOD RELATIONS

Public Health & Safety, Public Awareness Messages

BLOOD RELATIONS

THE PERES CENTER FOR PEACE, BAUMANN BER RIVNAY SAATCHI & SAATCHI

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Gold Cannes Lions
INTEGRATION DAY

Best Integrated Campaign Led by Direct Marketing

INTEGRATION DAY

COORDOWN ONLUS, SAATCHI & SAATCHI

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Silver Cannes Lions
THE SOLAR ANNUAL REPORT 2011

Flat Mailing

THE SOLAR ANNUAL REPORT 2011

AUSTRIA SOLAR - VEREIN ZUR FOERDERUNG DER THERMISCHEN SOLARENERGIE, SERVICEPLAN

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Silver Cannes Lions
RELIEF PET HOUSE

Dimensional Mailing

RELIEF PET HOUSE

JSPCA, HAKUHODO

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Silver Cannes Lions
MEMORIES FOR THE FUTURE

Direct Response Digital: Websites, Microsites & Banners

MEMORIES FOR THE FUTURE

GOOGLE, HAKUHODO KETTLE

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Silver Cannes Lions
MINI MAPS

Social Media & Viral Marketing

MINI MAPS

MINI, DDB PARIS

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Silver Cannes Lions
THE MUSEUM OF ME

Social Media & Viral Marketing

THE MUSEUM OF ME

INTEL, PROJECTOR

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Silver Cannes Lions
TASK FORCE INVESTIGATION FIREWORK BOMB-MAKERS

Social Media & Viral Marketing

TASK FORCE INVESTIGATION FIREWORK BOMB-MAKERS

CONSUMER AND SAFETY COUNCIL, LEMZ

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Silver Cannes Lions
SMART TWITTER SPOT

Social Media & Viral Marketing

SMART TWITTER SPOT

MERCEDES BENZ, BBDO ARGENTINA

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Silver Cannes Lions
CONNECTING LIFELINES

Direct Response Digital: Other Digital Platforms

CONNECTING LIFELINES

HONDA, DENTSU

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More Entries from LEO BURNETT DETROIT

24 items

Gold Cannes Lions
BOOK BURNING PARTY

Public Affairs

BOOK BURNING PARTY

TROY PUBLIC LIBRARY, LEO BURNETT DETROIT

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Gold Cannes Lions
BOOK BURNING PARTY

Best Low Budget Campaign

BOOK BURNING PARTY

LEO BURNETT, LEO BURNETT DETROIT

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Gold Cannes Lions
APPRENTICE

Best New Product Launch/Re-Launch

APPRENTICE

PONTIAC, LEO BURNETT DETROIT

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Silver Cannes Lions
BOOK BURNING PARTY

Best Use of Social Media

BOOK BURNING PARTY

TROY PUBLIC LIBRARY, LEO BURNETT DETROIT

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Bronze Cannes Lions
BOOK BURNING PARTY

Best Localised Campaign

BOOK BURNING PARTY

TROY PUBLIC LIBRARY, LEO BURNETT DETROIT

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Bronze Cannes Lions
BOOK BURNING PARTY

Best Use of Social Media Marketing

BOOK BURNING PARTY

TROY PUBLIC LIBRARY, LEO BURNETT DETROIT

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Bronze Cannes Lions
BOOK BURNING PARTY

Best use of Social Media Marketing in a Promotional Campaign

BOOK BURNING PARTY

TROY PUBLIC LIBRARY, LEO BURNETT DETROIT

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Bronze Cannes Lions
BOOK BURNING PARTY

Best Integrated Campaign Led by Direct Marketing

BOOK BURNING PARTY

LEO BURNETT, LEO BURNETT DETROIT

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Shortlisted Cannes Lions
BOOK BURNING PARTY

Titanium and Integrated

BOOK BURNING PARTY

TROY PUBLIC LIBRARY, LEO BURNETT DETROIT

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Shortlisted Cannes Lions
BOOK BURNING PARTY

Social Media & Viral Marketing

BOOK BURNING PARTY

LEO BURNETT, LEO BURNETT DETROIT

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DO A LITTLE GOOD

Titanium and Integrated

DO A LITTLE GOOD

PAVE THE WAY BEVERAGE CO., LEO BURNETT DETROIT

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THE BENCH

Titanium and Integrated

THE BENCH

NATIONAL COLLEGIATE ATHLETIC ASSOCIATION, LEO BURNETT DETROIT

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PURPLE ROADS

Titanium and Integrated

PURPLE ROADS

GENERAL MOTORS, LEO BURNETT DETROIT

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BOOK BURNING PARTY

Creative Effectiveness

BOOK BURNING PARTY

SAFEGUARDING AMERICAN FAMILIES, LEO BURNETT DETROIT

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BUICK E-ASSIST

Titanium and Integrated

BUICK E-ASSIST

GENERAL MOTORS, LEO BURNETT DETROIT

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BUICK HUMAN HIGHLIGHT REEL

Titanium and Integrated

BUICK HUMAN HIGHLIGHT REEL

GENERAL MOTORS, LEO BURNETT DETROIT

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DUDE PERFECT

Titanium and Integrated

DUDE PERFECT

GENERAL MOTORS, LEO BURNETT DETROIT

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I'M IN

Event and Field Marketing

I'M IN

DETROIT PUBLIC SCHOOLS, LEO BURNETT DETROIT

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PONTIAC'S MOTORATI IN SECOND LIFE

Titanium and Integrated

PONTIAC'S MOTORATI IN SECOND LIFE

PONTIAC, LEO BURNETT DETROIT

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FRIENDS WITH BENEFITS

Titanium and Integrated

FRIENDS WITH BENEFITS

PONTIAC, LEO BURNETT DETROIT

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BE A DONOR

Titanium

BE A DONOR

ALCHEMY GOODS, LEO BURNETT DETROIT

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ROMANCE

Direction

ROMANCE

GENERAL MOTORS, LEO BURNETT DETROIT

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LIFE

Direction

LIFE

GENERAL MOTORS, LEO BURNETT DETROIT

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HER HORSE

Direction

HER HORSE

GENERAL MOTORS, LEO BURNETT DETROIT

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