Design > Environmental Design
OGILVY SINGAPORE, Singapore / FABER CASTELL / 2012
Awards:
Overview
Credits
BriefExplanation
To bring the spirit of artistry to the Faber-Castell store experience
ClientBriefOrObjective
Very few people would walk into a shop selling color pencils unless they were already looking to buy some, therefore the key objective was to attract people to walk into the store.
Effectiveness
People posted photos of the Color Pencil Art on social media and sales of the Artist Color Pencils range increased by 30%.
Execution
We turned the store window into an art gallery with specially created art pieces composed of hundreds of Faber-Castell Artist Color Pencils – the premium product of the flagship store.
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