Brand Experience and Activation > Use of Promo & Activation

FANTASY PHOTO BOOTH

OGILVY SINGAPORE, Singapore / FABER CASTELL / 2012

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Film
1 of 0 items

Overview

Credits

OVERVIEW

ClientBriefOrObjective

The obective of the promotion was to introduce the Manga Range of Pens from Faber Castell to a new customer base.

Effectiveness

The photo booth was an instant success with everyone who tried it. After receiving their manga comics, they blogged, tweeted and uploaded their pictures on Facebook. The word spread and the artist end up drawing 300 manga comics as around 500 people came down to try the booth.

Implementation

The idea was to promote the manga pens by literally showing people how quick, easy & fun it could be by transforming normal people into manga heros.

Relevancy

Only by experiencing what manga pens could do first hand, is it possible for people to truly appreciate and enjoy them.

More Entries from Best Temporary In-Store Displays in a Promotional Campaign in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
SMALL BUSINESS GETS AN OFFICIAL DAY

Financial Products & Servcies

SMALL BUSINESS GETS AN OFFICIAL DAY

AMERICAN EXPRESS, CRISPIN PORTER + BOGUSKY

(opens in a new tab)
Gold Cannes Lions
INSIGHT

Best Use of Experiential Marketing in a Promotional Campaign

INSIGHT

SAMSUNG, CHEIL WORLDWIDE

(opens in a new tab)
Gold Cannes Lions
THE RETURN OF DICTATOR BEN ALI

Best Use of Experiential Marketing in a Promotional Campaign

THE RETURN OF DICTATOR BEN ALI

ENGAGEMENT CITOYEN, MEMAC OGILVY LABEL TUNISIA

(opens in a new tab)
Gold Cannes Lions
SPRITE SHOWER

Best Use of Ambient in a Promotional Campaign

SPRITE SHOWER

COCA-COLA, OGILVY BRASIL

(opens in a new tab)
Gold Cannes Lions
PUSH TO ADD DRAMA

Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail

PUSH TO ADD DRAMA

TURNER BROADCASTING SYSTEMS, DUVAL GUILLAUME MODEM

(opens in a new tab)
Gold Cannes Lions
LEGO BUILDERS OF SOUND

Best Temporary In-Store Displays in a Promotional Campaign

LEGO BUILDERS OF SOUND

SERVICEPLAN

(opens in a new tab)
Gold Cannes Lions
INTEGRATION DAY

Best Use of Broadcast in a Promotional Campaign

INTEGRATION DAY

COORDOWN ONLUS, SAATCHI & SAATCHI

(opens in a new tab)
Gold Cannes Lions
DONATION GLASSES

Best Use of Broadcast in a Promotional Campaign

DONATION GLASSES

MARS, COLENSO BBDO

(opens in a new tab)
Gold Cannes Lions
MOBILE MEDIC

Best Use of Print or Standard Outdoor in a Promotional Campaign

MOBILE MEDIC

AUSTRALIAN DEFENCE FORCE, GEORGE PATTERSON Y&R

(opens in a new tab)
Gold Cannes Lions
MOBILE MEDIC

Best Use of Other Digital Media in a Promotional Campaign

MOBILE MEDIC

AUSTRALIAN DEFENCE FORCE, GEORGE PATTERSON Y&R

(opens in a new tab)
Gold Cannes Lions
LG THIEF

Best use of Social Media Marketing in a Promotional Campaign

LG THIEF

LG, Y&R AMSTERDAM

(opens in a new tab)
Gold Cannes Lions
RECIPE RECEIPT

Food and Non-Alcholic Drinks

RECIPE RECEIPT

UNILEVER, OGILVY BRASIL

(opens in a new tab)
Gold Cannes Lions
BIKERS

Alcoholic Drinks

BIKERS

CARLSBERG, DUVAL GUILLAUME MODEM

(opens in a new tab)
Gold Cannes Lions
PUSH TO ADD DRAMA

Publications & Media

PUSH TO ADD DRAMA

TURNER BROADCASTING SYSTEMS, DUVAL GUILLAUME MODEM

(opens in a new tab)
Gold Cannes Lions
HELP I WANT TO SAVE A LIFE

Public Health & Safety, Pubic Awareness Messages

HELP I WANT TO SAVE A LIFE

HELP REMEDIES, DROGA5

(opens in a new tab)
Gold Cannes Lions
THE RETURN OF DICTATOR BEN ALI

Public Health & Safety, Pubic Awareness Messages

THE RETURN OF DICTATOR BEN ALI

ENGAGEMENT CITOYEN, MEMAC OGILVY LABEL TUNISIA

(opens in a new tab)
Gold Cannes Lions
SORRY ABOUT THE TWIGS, FOLKS

Best Integrated Campaign Led by Promotion and Activation

SORRY ABOUT THE TWIGS, FOLKS

DB BREWERIES, COLENSO BBDO

(opens in a new tab)
Gold Cannes Lions
INSIGHT

Best Integrated Campaign Led by Promotion and Activation

INSIGHT

SAMSUNG, CHEIL WORLDWIDE

(opens in a new tab)
Silver Cannes Lions
REAL FRUIT BOXES

Best Use of Experiential Marketing in a Promotional Campaign

REAL FRUIT BOXES

CAMP NECTAR, AGE ISOBAR

(opens in a new tab)
Silver Cannes Lions
CURIOSISM

Best Use of Experiential Marketing in a Promotional Campaign

CURIOSISM

ESTADO DE SAO PAULO, F/NAZCA SAATCHI & SAATCHI

(opens in a new tab)
Silver Cannes Lions
HOT WHEELS FOR REAL

Best Use of Experiential Marketing in a Promotional Campaign

HOT WHEELS FOR REAL

MATTEL, MISTRESS

(opens in a new tab)
Silver Cannes Lions
THE INVISIBLE DRIVE

Best Use of Guerilla Marketing in a Promotional Campaign

THE INVISIBLE DRIVE

DAIMLER, JUNG von MATT

(opens in a new tab)
Silver Cannes Lions
RIVERS OF LIGHT

Best Use of Guerilla Marketing in a Promotional Campaign

RIVERS OF LIGHT

MINISTRY OF DEFENCE, LOWE-SSP3

(opens in a new tab)
Silver Cannes Lions
THE WORLD´S FASTEST PURCHASE

Best Use of Shopper Marketing in a Promotional Campaign

THE WORLD´S FASTEST PURCHASE

PUMA, CIRCUS DF

(opens in a new tab)

More Entries from OGILVY SINGAPORE

24 items

Silver Cannes Lions
PLEASE ARREST ME

Cultural Insight

PLEASE ARREST ME

RIT FOUNDATION, OGILVY SINGAPORE

(opens in a new tab)
Silver Cannes Lions
PLEASE ARREST ME

Cultural Insight

PLEASE ARREST ME

RIT FOUNDATION, OGILVY SINGAPORE

(opens in a new tab)
Bronze Cannes Lions
PLEASE ARREST ME

Glass

PLEASE ARREST ME

RIT FOUNDATION, OGILVY SINGAPORE

(opens in a new tab)
Bronze Cannes Lions
SOMALI PIRATES

Publications & Media

SOMALI PIRATES

THE ECONOMIST, OGILVY SINGAPORE

(opens in a new tab)
Bronze Cannes Lions
INEQUALITY

Publications & Media

INEQUALITY

THE ECONOMIST, OGILVY SINGAPORE

(opens in a new tab)
Bronze Cannes Lions
FOOD CRISIS

Publications & Media

FOOD CRISIS

THE ECONOMIST, OGILVY SINGAPORE

(opens in a new tab)
Bronze Cannes Lions
SOMALI PIRATES

Best Use of Music and/or Sound Design

SOMALI PIRATES

THE ECONOMIST, OGILVY SINGAPORE

(opens in a new tab)
Bronze Cannes Lions
INEQUALITY

Best Use of Music and/or Sound Design

INEQUALITY

THE ECONOMIST, OGILVY SINGAPORE

(opens in a new tab)
Bronze Cannes Lions
FOOD CRISIS

Best Use of Music and/or Sound Design

FOOD CRISIS

THE ECONOMIST, OGILVY SINGAPORE

(opens in a new tab)
Bronze Cannes Lions
HIROHITO

Copywriting

HIROHITO

GLOBAL ALLIANCE, OGILVY SINGAPORE

(opens in a new tab)
Bronze Cannes Lions
PENCIL ART INSTALLATIONS

Bars, Restaurants & Stores, etc.

PENCIL ART INSTALLATIONS

FABER CASTELL, OGILVY SINGAPORE

(opens in a new tab)
Bronze Cannes Lions
THE SCREAM

Point of Sale

THE SCREAM

FABER CASTELL, OGILVY SINGAPORE

(opens in a new tab)
Bronze Cannes Lions
CAFÉ TERRACE AT NIGHT

Point of Sale

CAFÉ TERRACE AT NIGHT

FABER CASTELL, OGILVY SINGAPORE

(opens in a new tab)
Bronze Cannes Lions
PLEASE ARREST ME

Social Film

PLEASE ARREST ME

RIT FOUNDATION, OGILVY SINGAPORE

(opens in a new tab)
Shortlisted Cannes Lions
DUTCH MASTERJUICES

Consumer Durables

DUTCH MASTERJUICES

PHILIPS, OGILVY SINGAPORE

(opens in a new tab)
Shortlisted Cannes Lions
FANTASY PHOTO BOOTH

Best Temporary In-Store Displays in a Promotional Campaign

FANTASY PHOTO BOOTH

FABER CASTELL, OGILVY SINGAPORE

(opens in a new tab)
Shortlisted Cannes Lions
METTLE DETECTOR

Best Temporary In-Store Displays in a Promotional Campaign

METTLE DETECTOR

THE ECONOMIST, OGILVY SINGAPORE

(opens in a new tab)
Shortlisted Cannes Lions
CAFÉ TERRACE AT NIGHT

Miscellaneous

CAFÉ TERRACE AT NIGHT

FABER CASTELL, OGILVY SINGAPORE

(opens in a new tab)
Shortlisted Cannes Lions
THE SCREAM

Miscellaneous

THE SCREAM

FABER CASTELL, OGILVY SINGAPORE

(opens in a new tab)
Shortlisted Cannes Lions
PLEASE ARREST ME

Not-for-profit / Charity / Government

PLEASE ARREST ME

RIT FOUNDATION, OGILVY SINGAPORE

(opens in a new tab)
Shortlisted Cannes Lions
CAFÉ TERRACE AT NIGHT

Miscellaneous

CAFÉ TERRACE AT NIGHT

FABER CASTELL, OGILVY SINGAPORE

(opens in a new tab)
Shortlisted Cannes Lions
THE SCREAM

Miscellaneous

THE SCREAM

FABER CASTELL, OGILVY SINGAPORE

(opens in a new tab)
Shortlisted Cannes Lions
DHL AP BRANDSITE

Business Products & Services

DHL AP BRANDSITE

DHL, OGILVY SINGAPORE

(opens in a new tab)
Shortlisted Cannes Lions
PANADOL

Healthcare & Prescription Drugs

PANADOL

GLAXO SMITH-KLINE, OGILVY SINGAPORE

(opens in a new tab)