In October 2011 UNIQLO’s global flagship store on Fifth Avenue and UNIQLO’s New York store on 34th Street both opened.The purpose of this project is to inform people of UNIQLO's presence in NYC and to increase their anticipation for the stores’ opening.

For the opening of UNIQLO’s global flagship store, we sent a filmmaker to NYC in August to shoot day-to-day footage of life in the city. His footage showed that the advertisement of UNIQLO was gradually increasing traffic to the NYC stores every day. He stayed for 90 days, filming more than 4,600 cuts, out of which close to 1000 were uploaded to the daily-updated website. ‘NYC Now’ was then adopted as a word to represent UNIQLO’s spread all over the city through a variety of real-time information uploaded daily along a timeline on our website.

The website, which informed people of UNIQLO's presence in NYC and increased their anticipation for the opening of the stores, has been receiving a tremendous amount of visitors.

At the launch of the new stores, the final edit of the film was finalised using all the footage shot over 90 days. Our website was revamped at the same time. The new website now publicises UNIQLO’s strong presence in NYC with 3 stores (including our 2 new ones) plotted on an illustrated map of the city, along with all archived footage.