The vision of "extending care to society and the earth." was simplified into the tagline "We Care More".

Which was then translated into a strong brand message along with pop illustrations and compiled into a website. The website itself has a very unique touch sensation as the illustration and text morphs upon scrolling. A very addicting website as some would say.

By compiling the vision into a website, it has become accessible just by everyone all over the world. The website adopted the traditional Japanese picture scroll structure otherwise known as “emaki” . A combination of beautiful illustrations and manifesto with interactive morphing animation created a new experience that is unique to the web. The key here is to bring users to actually have interest and read the message within the website intuitively.