The motorbike retailer ‘Thomas Papai Motorroller & Scooter’ needed an efficient and attention-grabbing measure to attract new customers – on a very limited budget.

Within a short period of time the retailer could increase his brand awareness and had incredibly high click rates on his website. Thomas Papai could win a lot of new customers.

The main goal was to reach bicycle riders directly in order to prevent wastage. We placed our idea on the bicycles – without hurting or disturbing the riders. So we showed the target audience in a playful way how cool it would be to ride a motorbike.

A business card was the most relevant and cost-saving medium. The potential customers could hold the contact details in their hands. Furthermore, the target audience got in touch with our message in a very relevant situation – while they got on their bicycle.