Brand Experience and Activation > Product & Service

DOWNY SOFTNESS EXCHANGE MACHINE

GREY MEXICO, Mexico City / PROCTER & GAMBLE / 2012

Awards:

Shortlisted Cannes Lions
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Overview

Credits

More Entries from Fast Moving Consumer Goods (not including food) in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
SMALL BUSINESS GETS AN OFFICIAL DAY

Financial Products & Servcies

SMALL BUSINESS GETS AN OFFICIAL DAY

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Gold Cannes Lions
INSIGHT

Best Use of Experiential Marketing in a Promotional Campaign

INSIGHT

SAMSUNG, CHEIL WORLDWIDE

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THE RETURN OF DICTATOR BEN ALI

Best Use of Experiential Marketing in a Promotional Campaign

THE RETURN OF DICTATOR BEN ALI

ENGAGEMENT CITOYEN, MEMAC OGILVY LABEL TUNISIA

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Gold Cannes Lions
SPRITE SHOWER

Best Use of Ambient in a Promotional Campaign

SPRITE SHOWER

COCA-COLA, OGILVY BRASIL

(opens in a new tab)
Gold Cannes Lions
PUSH TO ADD DRAMA

Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail

PUSH TO ADD DRAMA

TURNER BROADCASTING SYSTEMS, DUVAL GUILLAUME MODEM

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Gold Cannes Lions
LEGO BUILDERS OF SOUND

Best Temporary In-Store Displays in a Promotional Campaign

LEGO BUILDERS OF SOUND

SERVICEPLAN

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Gold Cannes Lions
INTEGRATION DAY

Best Use of Broadcast in a Promotional Campaign

INTEGRATION DAY

COORDOWN ONLUS, SAATCHI & SAATCHI

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Gold Cannes Lions
DONATION GLASSES

Best Use of Broadcast in a Promotional Campaign

DONATION GLASSES

MARS, COLENSO BBDO

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Gold Cannes Lions
MOBILE MEDIC

Best Use of Print or Standard Outdoor in a Promotional Campaign

MOBILE MEDIC

AUSTRALIAN DEFENCE FORCE, GEORGE PATTERSON Y&R

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Gold Cannes Lions
MOBILE MEDIC

Best Use of Other Digital Media in a Promotional Campaign

MOBILE MEDIC

AUSTRALIAN DEFENCE FORCE, GEORGE PATTERSON Y&R

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Gold Cannes Lions
LG THIEF

Best use of Social Media Marketing in a Promotional Campaign

LG THIEF

LG, Y&R AMSTERDAM

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Gold Cannes Lions
RECIPE RECEIPT

Food and Non-Alcholic Drinks

RECIPE RECEIPT

UNILEVER, OGILVY BRASIL

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Gold Cannes Lions
BIKERS

Alcoholic Drinks

BIKERS

CARLSBERG, DUVAL GUILLAUME MODEM

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Gold Cannes Lions
PUSH TO ADD DRAMA

Publications & Media

PUSH TO ADD DRAMA

TURNER BROADCASTING SYSTEMS, DUVAL GUILLAUME MODEM

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Gold Cannes Lions
HELP I WANT TO SAVE A LIFE

Public Health & Safety, Pubic Awareness Messages

HELP I WANT TO SAVE A LIFE

HELP REMEDIES, DROGA5

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Gold Cannes Lions
THE RETURN OF DICTATOR BEN ALI

Public Health & Safety, Pubic Awareness Messages

THE RETURN OF DICTATOR BEN ALI

ENGAGEMENT CITOYEN, MEMAC OGILVY LABEL TUNISIA

(opens in a new tab)
Gold Cannes Lions
SORRY ABOUT THE TWIGS, FOLKS

Best Integrated Campaign Led by Promotion and Activation

SORRY ABOUT THE TWIGS, FOLKS

DB BREWERIES, COLENSO BBDO

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Gold Cannes Lions
INSIGHT

Best Integrated Campaign Led by Promotion and Activation

INSIGHT

SAMSUNG, CHEIL WORLDWIDE

(opens in a new tab)
Silver Cannes Lions
REAL FRUIT BOXES

Best Use of Experiential Marketing in a Promotional Campaign

REAL FRUIT BOXES

CAMP NECTAR, AGE ISOBAR

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Silver Cannes Lions
CURIOSISM

Best Use of Experiential Marketing in a Promotional Campaign

CURIOSISM

ESTADO DE SAO PAULO, F/NAZCA SAATCHI & SAATCHI

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Silver Cannes Lions
HOT WHEELS FOR REAL

Best Use of Experiential Marketing in a Promotional Campaign

HOT WHEELS FOR REAL

MATTEL, MISTRESS

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Silver Cannes Lions
THE INVISIBLE DRIVE

Best Use of Guerilla Marketing in a Promotional Campaign

THE INVISIBLE DRIVE

DAIMLER, JUNG von MATT

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Silver Cannes Lions
RIVERS OF LIGHT

Best Use of Guerilla Marketing in a Promotional Campaign

RIVERS OF LIGHT

MINISTRY OF DEFENCE, LOWE-SSP3

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Silver Cannes Lions
THE WORLD´S FASTEST PURCHASE

Best Use of Shopper Marketing in a Promotional Campaign

THE WORLD´S FASTEST PURCHASE

PUMA, CIRCUS DF

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More Entries from GREY MEXICO

24 items

Silver Cannes Lions
FAST FOOD

Best Use of Guerilla Marketing in a Promotional Campaign

FAST FOOD

GLAXO SMITH-KLINE, GREY MEXICO

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Shortlisted Cannes Lions
KAMA SUTRA

KAMA SUTRA

3M, GREY MEXICO

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Shortlisted Cannes Lions
LOVER

Toiletries

LOVER

ASTRINGOSOL, GREY MEXICO

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Shortlisted Cannes Lions
SEX

Toiletries

SEX

ASTRINGOSOL, GREY MEXICO

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Shortlisted Cannes Lions
TEDDY BEAR

Business to Business - Advertising & Media

TEDDY BEAR

GREY, GREY MEXICO

(opens in a new tab)
Shortlisted Cannes Lions
WHALES

Public Awareness Messages

WHALES

GREENPEACE, GREY MEXICO

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Shortlisted Cannes Lions
TREES

Public Awareness Messages

TREES

GREENPEACE, GREY MEXICO

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Shortlisted Cannes Lions
DOWNY SOFTNESS EXCHANGE MACHINE

Fast Moving Consumer Goods (not including food)

DOWNY SOFTNESS EXCHANGE MACHINE

PROCTER & GAMBLE, GREY MEXICO

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GPS

Best Use of Experiential Marketing in a Promotional Campaign

GPS

AMNESTY INTERNATIONAL, GREY MEXICO

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LED TAIL

Best Use of Experiential Marketing in a Promotional Campaign

LED TAIL

PROCTER & GAMBLE, GREY MEXICO

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DOWNY SOFTNESS EXCHANGE MACHINE

Best Use of Experiential Marketing in a Promotional Campaign

DOWNY SOFTNESS EXCHANGE MACHINE

PROCTER & GAMBLE, GREY MEXICO

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PARTY

Best Use of Experiential Marketing in a Promotional Campaign

PARTY

DIAGEO, GREY MEXICO

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CHAIR

Foods

CHAIR

UNILEVER, GREY MEXICO

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THE COFFEE THAT SPEAKS

Best Use of Guerilla Marketing in a Promotional Campaign

THE COFFEE THAT SPEAKS

SANGRE NEGRA CAFE GOURMET, GREY MEXICO

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TUMS DRIVE IN

Best Use of Guerilla Marketing in a Promotional Campaign

TUMS DRIVE IN

GLAXO SMITH-KLINE, GREY MEXICO

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GILLETTE FOR WOMEN NATURE

Best Use of Guerilla Marketing in a Promotional Campaign

GILLETTE FOR WOMEN NATURE

P&R, GREY MEXICO

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GPS

Best Use of Audio

GPS

AMNESTY INTERNATIONAL, GREY MEXICO

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DIGITAL CARGO

Dimensional Mailing

DIGITAL CARGO

FIAT GROUP, GREY MEXICO

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METRO

Best Use of Guerilla Marketing in a Promotional Campaign

METRO

HASBRO, GREY MEXICO

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DREAMS

Best Use of Guerilla Marketing in a Promotional Campaign

DREAMS

GLAXO SMITH-KLINE, GREY MEXICO

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DOUBLE FRONT

Best Use of Ambient in a Promotional Campaign

DOUBLE FRONT

FIAT GROUP, GREY MEXICO

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COMPRESSED

Direct Response Digital: Email Marketing

COMPRESSED

FIAT GROUP, GREY MEXICO

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TREADMILL

Non-alcoholic drinks

TREADMILL

PRODUCTOS QUAKER, GREY MEXICO

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RUNNER

Non-alcoholic drinks

RUNNER

PRODUCTOS QUAKER, GREY MEXICO

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