During the 2 weeks period when the ad ran daily, American Express noticed a 7% increased traffic on application web page and 2% increased applications of the American Express Scandinavian Airlines Card, compared to the year before.The campaign was high lighted on various web pages, both nationally and internationally which helped to put American Express among the digital frontrunners with in financial sector.

By using the tablets built in a compass and gyroscope the consumer could spin 360° and see travel destinations in different compass directions. On top of this they could also see how many points they needed to collect to go there. A direct link took them to the Amex application web page. A simple mechanic to strengthen the offer and rewardsThe iPad ad ran in the iPad version of the biggest national newspaper (Dagens Nyheter).

A campaign to promote association between American Express and Scandinavian Airlines.

Target audience: Business travellers and secondary frequent travellers.

Insight: The consumer reacts positively to earning points for any purchases made with their American Express Scandinavian Airlines card that could be used for travelling.Relevance: A simple mechanic to strengthen the offer and rewards.

Most important: Utilising a new media channel relevant to target group.