For 60 years Elfa has been the market leader in the storage category. They offer design oriented, functional and flexible storage solutions that can be customised for any space or need. Insight: The conventional image of storage solutions is well-ironed clothesneatly aligned in wardrobes. We wanted to move away from this andinstead show the flexibility of the elfa system with a print campaign that reflects the idea that absolutely anything can be organized. Solution: People have different storage needs. This particular ad ran duringSwedish election period 2010 and so it focused on the needs of apolitician.