21 of Australia’s best photographers captured 63 time-limited animals for a one-off ‘Limited Edition’ portrait, the portraits ran as Superlite posters in high traffic areas around Sydney.Viewers could view the entire exhibition online, bid for a print on eBay, adopt the animal or donate to the SD&CH.

Australian law dictates that shelters are only required to keep an animal for 14 days. Due to lack of funds, on the 15th day many healthy animals are put to death. Their time is, indeed, limited.Our Objective: Save them.

All 63 posters were sold. All 63 animals photographed were saved. We generated over $2.3 million dollars of PR. Volunteers increased by 50% and already the re-home and re-claim rate of dogs has risen to an astonishing 90% - the highest figure achieved amongst Australian animal care facilities.

An outdoor gallery was chosen with the objective to challenge the public’s perception of abandoned animals and expose a potentially unknown issue in animal rights. Our goal was to generate reach and depict sheltered animals in a unique form whilst showing the health and beauty of each individual animal. By aligning the campaign with some of Australia’s best photographers we were able to produce a unique and diverse outdoor exhibition with each portrait portraying the photographer’s personal style.

The simplistic tagline of each print created a strong sentiment that each pet is one of one and each had a limited time.