Google wanted to demonstrate the power of its Chrome browser. So we used one of the areas in which Chrome excels – WebGL – to demonstrate what’s possible. The idea? To combine two of the world's best-loved products: Google Maps and LEGO®. The campaign was an instant success, embraced by online media and users:

* 500,000 visitors in the first 48 hours, spending over 4 human-years building

* 1 million visitors in three weeks

* 66,000 builds in three weeks

All before any display media. Nearly a year on, people continue to build.