Direct > Use of Direct Marketing

FORGOT YOUR PASSWORD?

GRUPO GALLEGOS, Huntington Beach / ALZHEIMER'S ASSOCIATION / 2012

Awards:

Shortlisted Cannes Lions
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Overview

Credits

OVERVIEW

BriefWithProjectedOutcomes

We created a new medium taking advantage of the email people receive when they forget their password. Including our message in that email, we increased visits to the website (alz.org) by 400% during the month of November, National Alzheimer's Awareness month.

ClientBriefOrObjective

Generate awareness and educate people about the Alzheimer's disease.

Effectiveness

We increased the visits to the website by 400% during the national Alzheimer's awareness month.

Relevancy

We achieved the objective of having people understand how frustrating it is to forget.

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Bronze Cannes Lions
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Bronze Cannes Lions
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Best Use of Digital Media

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Bronze Cannes Lions
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Bronze Cannes Lions
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Shortlisted Cannes Lions
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Shortlisted Cannes Lions
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Shortlisted Cannes Lions
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Shortlisted Cannes Lions
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Shortlisted Cannes Lions
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Shortlisted Cannes Lions
LADRÓN

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Shortlisted Cannes Lions
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