Close Up's Fire Freeze is the newest product for the brand in Brazil. As its name implies, this toothpaste offers a double sensation: while the heat from the gel kills bacteria, the cold causes a refreshing sensation. Combining all this with the product's young appeal, we created a challenge: 2 snowboarders agreed to discover what happens when the cold and the heat are put together and, on a snowboard equipped with a flamethrower, the 2 wackos marked with fire a dazzling downhill descent on snow in Whister (Canada), the result of which you can see in the video.