On its 150th anniversary, Campari showed a great need to rejuvenate its communication and encourage new experimentations.

Since Campari is a very unique drink, we went around Brazil to find 150 different incredible people who happened to be Campari fans. They all have the most unusual professions and hobbies as well. 150 short films were produced and put in a 7-hour web documentary which portraits several “tribes”. We believe this reassures the democratic character of Campari. Before it was showed on TV, the Campari ad had got nearly one million viewers on YouTube.