Social and Influencer > Other Interactive Digital Solutions
F.biz, Sao Paulo / UNILEVER / 2012
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Close Up is a brand of toothpaste made for the cool crowd and, last year, it launched a version called Close Up Fire Freeze Intense. Its formula is a blend of hot and cold, causing an awesome sensation. And how could we convey this to our target, joining excitement, toothpaste , cold, heat, and, especially, toothpaste at the same time? Well, this is what you'll see next.
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