Social and Influencer > Craft

NYC NOW

MOUNT, Tokyo / UNIQLO / 2012

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OVERVIEW

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For the opening of UNIQLO’s global flagship store, we sent a filmmaker to NYC in August, who started shooting footage of day-to-day life in the city.He shooted that the advertisement of UNIQLO gradually increased toNYC every day.NYC “now“was adopted as a word to represent UNIQLO’s spread all over the city through a variety of real-time information uploaded daily along atimeline on our website.

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