Brand Experience and Activation > Use of Promo: Mediums
BIKE
GREY MÈXICO, Mexico City / VOLVO / 2017
Overview
Credits
OVERVIEW
CampaignDescription
Using a medium as common as a magazine, we had to make things differently to give the medium a whole new purpose. How we did it? Using one of the magazine’s less used areas: the gap between one page and the other.
Execution
Using a medium as common as a magazine, we had to make things differently to give the medium a whole new purpose. How we did it? Using one of the magazine’s less used areas: the gap between one page and the other.
Outcome
After the issue, more traffic to the concessionaries was generated to get them to know this car model.
Relevancy
Using a medium as common as a magazine, we had to make things differently to give the medium a whole new purpose. How we did it? Using one of the magazine’s less used areas: the gap between one page and the other.
Strategy
Show one of the car’s features in an innovative way.
Synopsis
Show one of the car’s features in an innovative way.
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