Top Taste approached Landor with a simple brief: develop a brand for a snack-sized koala shaped mud cake that comes in three flavours. It must be bursting with personality, appeal to kids of all ages and stand out from every other snack product in the supermarket.

To give the product shelf appeal without losing the product's unique character. How to think about brand engagement after point of sale. How to make the them memorable and distinctive in a crowded snacking market category.

Without any marketing support the brand achieved 26% in sales above forecast in the first 16 weeks. It grew Top Taste's share of the competitive snacking cakes segment by an impressive 1.4%.

We created a family of characters and drove the entire brand story through the family personalities of Kevin, Bruce and Cath, our three koala characters. Fun typography and lively illustrations brought them to life, along with a profile on each of them, printed on the back. Packs also contained stickers so that kids could personalise the koalas with accesories.