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SPEECH

LEO BURNETT USA, Chicago / ALLSTATE / 2010

Awards:

Shortlisted Cannes Lions
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Overview

Credits

OVERVIEW

BriefExplanation

On March 4, 1933, Franklin Delano Roosevelt delivered the memorable phrase “The only thing we have to fear...is fear itself” in his first inaugural address. Today, Allstate invokes FDR’s famous words to remind Americans that through the decades we have overcome adversity and we have continued to prosper.

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